Netflix - "Lobby Experience"

Mirada was asked by Netflix "What do you create when you are tasked with imagining the creative gateway of one of the most innovative technology and storytelling companies?"

The solution was to use the lobby as a place to tell the original stories of Netflix itself. By creating 1:1 real scale worlds from Netflix’s beloved shows, visitors and employees walk through the front doors and are transported into the landscapes of Stranger Things, the Narcos cocaine labs of Pablo Escobar, the mess halls of Orange is the New Black, and the underwater landscapes of Chasing Corals. The content on the vast LED screens takes the viewers to another place and time. The result is a sense of awe and a feeling of pride – being part of Netflix’s stories that are changing culture and connecting people from around the world. On the technology side, the eye-popping installation is a 80’ wide, 13K LED display that wraps around the building lobby. The technology runs two 13K layered motion graphics files with integrated audio run by D3 technology.

Working the the design team at Mirada, I wrote concept for Netflix series and films. We created living paintings, with moving elements that helped convey the feeling of each IP, without the benefit of edits or sound.