What is it?
Most recently, after years of living the creative freelance life in LA, I was recruited by the CMO of CoreLogic to head up their marketing team as Creative Director. After years of working in advertising and film, I made the big shift to corporate America. 2020 was their 10 year anniversary of going public, Covid had just disrupted the global workforce, and I joined just as the company was served with a very public hostile takeover bid.
What did I do?
The mission was clear: invigorate the culture and brand of CoreLogic. On the surface, CoreLogic could appear as a very corporate brand, but when I looked deeply into their offerings in the real-estate, mortgage and insurance industries, I unlocked the story and was able to establish a narrative that emotionally connected us internally, and amplify outward to our clients and partners.
The resulting campaign I created “Everyday Heroes,” brought a new era to the company. During my year my time there, I have rebranded the $6B company, which in turn doubled the value of their stock price and ultimately succeeded in their goal of obtaining investment and going private.
AWARDS
2020 Pinnacle Awards
