What is it?
Amazon is doubling down on technology, fan appeal, and its vast monetary resources to woo Emmy voters in 2019. For the third consecutive year, the streaming giant will host a nearly month-long string of events in the heart of Hollywood in order to showcase its Emmy-eligible original series.
The 2019 Amazon Prime Experience, taking place inside the Hollywood Athletic Club, will feature “immersive, interactive” rooms highlighting shows like “Homecoming,” “The Marvelous Mrs. Maisel,” “Tom Clancy’s Jack Ryan,” and more. Some will include props and wardrobe, while others will be a little more high-tech — like a walk through the woods from “Hanna” or operating the B. Altman switchboard a la Midge Maisel.
“We’re excited to bring back the Prime Experience for a third year at the Hollywood Athletic Club,” said Mike Benson, Head of Marketing, Amazon Studios. “This year’s event will feature brand new activations with groundbreaking technologies that will take guests even deeper into many of our Amazon Original Series. We also have terrific partners with us again this year, allowing more fans to experience these creative, immersive activities, as well as participate in a range of fun and engaging events, from wine tastings, to learning stunt choreography. This year promises to be our best Prime Experience.”
What did I do?
Working with Mirada (a studio in the Trailer Park family) I helped make immersive and experiential content for the Homecoming series. We utilized short-throw projectors, translucent see-through TV screens and spatial audio design to create a life-size fishbowl that makes you feel fish-size. Julia Roberts is projected 20ft tall, making it seem like she is leaning in and tapping on your glass.
I managed the CG and Editorial team and even cut some of the loops.
